![]() ![]() #JifRapChallenge #JifRapChallenge – LudacrisĪnother example is #PlayInside, a hashtag Nike Los Angeles made popular during the pandemic when people were stuck in their homes. Put Jif in your grill and duet me for real. This challenge saw more than 200,000 impressions and 600 unique videos created. The hashtag challenged users to make their own video, or Duet with Luda, with a bit of JIF in their grill. Build brand awareness with branded hashtagsĬreating a branded hashtag can be an effective way to promote your business and drive conversations.īranded hashtags can be as simple as using your company name or incorporating a tagline into a hashtag.įor example, JIF Peanut Butter made TikTok history in 2021 with its branded hashtag #JIFRapChallenge which featured rapper Ludacris rapping with a mouth full of peanut butter. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers. And most importantly, it makes your posts visible in that conversation. Including hashtags in your posts means taking part in a conversation happening on that social media platform. Here are a few more reasons you should be using hashtags in your social media strategy. Hashtags are also a great way to keep up with trends and breaking news. You could also use hashtags to raise awareness for a cause or to start a conversation. Hashtags are a great way to connect with like-minded people, and they can be used for just about anything.įor example, if you’re a small business owner, you could use hashtags to promote your products or services. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. Peruse the full list of real estate hashtags below, or use this free tool to get AI-generated hashtag suggestions in 5 languages. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. The best hashtags tend to be relatively short and easy to remember. Otherwise, the hashtagged content you write won’t be seen by any non-followers. They always start with # but they won’t work if you use spaces, punctuation, or symbols.(Find more details on how to use hashtags for each platform below.) Hashtag basics Hashtags are effective on other social media platforms too. ![]() They’re not just for Twitter anymore, either. Hashtags are a way to connect social media content to a specific topic, event, theme, or conversation. Since then, the use of hashtags, their reach, and their effectiveness has only grown. How do you feel about using # (pound) for groups. This was the first-ever use of the hashtag: Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. That’s when the web marketing specialist walked into Twitter’s offices with an idea. It was first used for hashtags in the summer of 2007 by Chris Messina. The pound symbol on your keyboard - also called an octothorpe - was initially used to mark numbers.
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